HENCEFORTH ARMENTEL TO OPERATE UNDER "BEELINE" BRAND
08-04-2008 23:00:00 | Armenia | Economy
YEREVAN, APRIL 8, NOYAN TAPAN. Henceforth ArmenTel will
operate under the "Beeline" brand, the management of VimpelCom
company (Russia) - ArmenTel's owner announced. Armenia is the
7th CIS country to use "Beeline" brand. The entrance of ArmenTel
into the group of companies operating under "Beeline" brand is
aimed at strengthening the positions of VimpelCom's
international brand.
Mobile communication cards with the new brand are already
on sale and will be used along with the previous cards until the
latter go out of circulation.
According to the acting director general of ArmenTel Genady
Kalgashkin, the change of the brand presupposes a new approach
to the level of servicing and the quality of provided services,
as well as a complete reformation of the sales network and
innovation of the company's corporate culture.