RESULTS OF STUDY ON TRAVEL INTEREST OF AMERICAN ARMENIANS
SUMMARIZED
11-04-2007 21:10:00 | Armenia | Economy
YEREVAN, APRIL 11, NOYAN TAPAN. A one-month study on travel
interests of American Armenians was conducted in 5 US states in
January 2007 on the initiative of the Armenian Tourism
Development Agency (ATDA) and the USAID Competitive Armenian
Private Sector (CAPS) Program. The results of the study were
presented on April 11 during the two-day conference on problems
of competitiveness of Armenian tourism.
CAPS expert on competitiveness issues Alan Safferi said
that the purpose of the study was to determine the extent of
American Armenians' awareness of the opportunities of Armenian
tourism, as well as their travel interests.
The study shows that 52% of those surveyed want to visit
(or re-visit) Armenia. 42% of them intend to travel with the
help of an Armenian tour operator. The number of American
Armenians who intend to stay in a hotel is twice as many as the
number of those who prefer to stay in home of friends or
relatives.
According to the study, the Internet, Armenian television
channels, the Armenian church, and events organized by the
community were the most efficient means for American Armenians
to be informed about travel opportunities in Armenia. 35% of
American Armenians regularly read an Armenian newspaper, while
37% watch at least three Armenian television channels. Only 22%
of American Armenians visit a website on Armenia monthly, even
though 79% of the total number use the Internet.