Since 2010 VivaCell-MTS has donated AMD 1.340.000.000 to the State Philharmonic Orchestra of Armenia
16-06-2014 16:14:11 | Armenia | Culture
VivaCell-MTS is the General Partner of the State Philharmonic Orchestra of Armenia
Since 2010 VivaCell-MTS has donated AMD 1.340.000.000 to the State Philharmonic Orchestra of Armenia
Established 90 years ago by Arshak Adamyan and Alexander Spendiaryan, the State Philharmonic Orchestra of Armenia is the national center of professional orchestra music in Armenia. Over the years, many famous conductors directed the orchestra. Now, the Artistic Director and Principal Conductor of the orchestra is maestro Eduard Topchjan, under the leadership of which the orchestra is committed to promoting cultural, musical awareness in the local audience regularly performing classical and operatic music in addition to Armenian and contemporary music.
Since its foundation, the orchestra has performed most of the classical repertoire. Many of world’s leading artists, such as David Oistrach, Sviatoslav Richter, Mstislav Rostropovich, Sergei Nakariakov, Boris Berezovski, Gidon Kremer, Yuri Bashmet and many others, as well as already established and emerging Armenian musicians have appeared with the orchestra.
The orchestra features the works of Armenian and international composers and is committed to supporting the performance of new orchestral works in the programs for regular visitors, tourists and young people.
Unlike popular music having a wide audience and reaching it through the music industry, classical music cannot survive in the emerging market economy on its own, without support. Not all the lovers of classical music represent the prosperous strata of the population, and the sustainability of the orchestra is still an objective far from being achieved. Taking this into account and that the Philharmonic Orchestra serves as an ambassador of Armenian music worldwide, in order to prevent the widespread trend of leaving the country among the classical musicians, the VivaCell-MTS assumed the General Sponsorship of the orchestra. Since 2010 the Company has donated AMD 1.340.000.000.
In frames of cooperation with VivaCell-MTS, on the eve of the 100th anniversary of the Armenian Genocide, the Philharmonic Orchestra is organizing concerts during which mostly oratorio works are performed such as the Requiems of Mozart, Verdi, Tigran Mansurian, the “Stabat Mater” of Rossini, David Haladjian’s “Missa de Lumine”, and other works.
June 15 was marked by the joint concert of world famous young performers Sergey Khachatryan (violin) and Narek Hakhnazaryan (cello) with the State Philharmonic Orchestra of Armenian.
One of the projects implemented through VivaCell-MTS support is the concert and stage performances of the operas such as “Yevgeni Onegin”, “Turandot”, “Tosca”, etc. The Company also provided support with implementing Yerevan International Music Festival, and other important projects.
“It is hard to overestimate the importance of preserving the best traditions in classical music performance school. The traditions have been shaped through decades owing to the talent, love and dedication of many devotees. Globalization and the drain of qualified specialists seriously damage the Armenian culture. We need to neutralize the process to the possible extent especially in the sphere of culture, because the resources are almost irretrievable in it. The Philharmonic Orchestra is part of our national dignity and cultural identity,” stated VivaCell-MTS General Manager Ralph Yirikian.
ENGLISH 
Հայերեն
Русский
Դաս. հայերեն
French
