Armenia’s Sport’s Partner supports long-term programs that boost Armenians’ pride and morale, and will result in further economic growth in the form of improved touristic infrastructure December 21, 2010, Yerevan, Armenia – VivaCell-MTS, a subsidiary of “Mobile TeleSystems” OJSC, informs about the official opening of “Tsakhkadzor” skiing center, which was built with the considerable financial support from the Company. The creation of the center was essential in terms of organizing world-class championships, which were impossible before due to the lack of respective infrastructure. Thanks to the support from VivaCell-MTS now the center has professional equipment necessary for holding international championships. True to its commitment to being Armenian sport’s partner VivaCell-MTS supports the Skiing Federation with the development of Armenia’s potential in this important winter sport activity. Armenia’s Leading Mobile Operator VivaCell-MTS is convinced that running world-class professional competitions in Armenia will create impressive opportunities for Armenian athletes. “Hosting international championships in Armenia will not only be a great boost for Armenians’ pride and morale, but will also bring with with it further economic growth in the form of improved infrastructure. Armenia is gradually becoming one of the attractive touristic destinations for winter sports, and we have to support this pan-Armenian aim,” told VivaCell-MTS General Manager Ralph Yirikian. “Our country has a great potential for impressing the world with achievements in the sphere of sport, and winter sports in particular.” The next encouraging action for Armenian athletes made by VivaCell-MTS was the distribution of 150 sets of Alpine and cross-country equipment to representatives from Tsakhkadzor, Hrazdan, Aparan, Vanadzor, Gyumri, Ashotsq and Yerevan. Part of this action was funded by the International Ski Federation. Another important reason why VivaCell-MTS extends hands to sport is that as a corporate citizen it also advocates an active and healthy lifestyle among the population of Armenia. Impressive medal counts of developed countries in different international winter championships and Olympic Games are an outcome of systematic work, well-designed athletic programs and investment in the sphere of sport. VivaCell-MTS wants to see Armenia as a country with lots of sporting clubs and training centers spread across the country. According to the representatives of the Armenian Ski Federation, essential role in the selection of Tsakhadzor winter sport complex as a venue for organizing skiing competitions is attributed to the reliable 3G internet access available through VivaCell-MTS’ MTS Connect data modem.

---