Targeted Promotion of Armenia as a Tourist Destination in the Russian Market
12-09-2013 15:54:55 | Armenia | Social
On September 12-15, 2013 the National Competitiveness Foundation of Armenia in partnership with the USAID-funded Enterprise Development and Market Competitiveness Project and Armenia Marriott, will host Russian media representatives of 9 major magazines and online newspapers in Armenia.
Among the invitees are ELLE, Top Beauty, The Good Housekeeping, Aeroflot Premium, Aeroflot, In Style, World of Impressions magazines, the RATA-News online newspaper and the online version of the Komsomolskaya Pravda.
The mission of the trip is to increase Armenia’s visibility in the Russian tourism market as an attractive travel destination and stimulate inbound touristic flows.
During the trip the journalists will explore various tourist attractions of Armenia and will have the opportunity to enjoy the rich historical, cultural and spiritual heritage of the country, as well as the national traditions and modern life.
The trip will result in a series of publications and photos about Armenia.
This initiative is one of the NCFA’s programs on Armenia tourism promotion in the Russian target market.
Public Affairs Office
National Competitiveness Foundation of Armenia
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The National Competitiveness Foundation of Armenia (NCFA) is an independent entity founded through a partnership between the Government of Armenia and a group of global business leaders of Armenian descent. The mandate of the Foundation is to achieve breakthrough development toward national competitiveness in key areas of economic activity through public-private partnerships and mobilization of strategic investments.
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